A Western Wonder

Apologies dear readers, for my intense lack of posts! It’s been a busy weekend… When I settled down in Southern California some few years ago, with my sister and her family a mere… Read More →

Work-Life Balance

This was much too important to not post here on Freidafroo. This may be an age old issue, but it is most definitely prevalent in our era and our society… Shockingly, it’s not spoken about… Read More →

Playmat: Down to Earth

Spotted these playmats over at a little online shop I just discovered called Shak-Shuka – a “stylish eco boutique for baby, child, and mama”. These are by far the most useful and practical (not… Read More →

Seasonal Sweets

There was no way I could make it through the market and leave these fresh-from-the-grove mandarins behind. They were too beautiful with the contrasting bright orange and deep green leaves… Not that they’ll last long;… Read More →

It’s (Purim) Party Time!!

Last year I leaked a preview of an Alice in Wonderland-themed Purim party flyer designed by my brother Yossi (over at Yossi Graphic Design) for his Purim Stock collection. I don’t know who… Read More →

Weekend Round-up!

Wishing you all a fantastic extended weekend! Hope you manage to get up to something adventurous (even if it is just a new recipe for dinner!) with the extra free-time… Here’s some links… Read More →

Spring/Summer by Stella

It may still be nippy outdoors, but the new line over at Stella McCartney Kids is beamin’ with sunshine! Featuring both bright and muted hues of summer, this line seems to be more… Read More →

Fashion Week: Grunge & Grey

New York City’s Fashion Week (Fall 2011) is coming to a close tomorrow, and while I have to admit I was rather disappointed – nothing on that runway really stole my heart, there was… Read More →

The Roots: In Print

You don’t necessarily have to like (or even watch) Yo Gabba Gabba (though I can’t imagine why you wouldn’t!)  in order to fall for this lovely printed poster! I find it so amazing… Read More →

Room for Boys

I generally get a pretty nice amount of feedback requesting more boy-related finds and topics. The truth is, I suppose I do blog too much about actual things/gear/designs for Freida… but honestly, that what makes… Read More →